There are lots of things to consider when looking for a new sportsbook to bet with, and my top-5 priorities include the welcome bonus, existing customer bonuses, payment options, customer service and website & mobile capabilities.
Bonuses and promotions
Most bookmakers are dangling the carrot of welcome bonuses to new customers and, if you’re going to be placing bets anyway, you’d be daft not to take advantage of as many as you can.
Welcome bonuses come in all shapes and sizes from a simple matched-bet of £10 (bet £10 and get a free £10 bet), right up to a £200 matched initial deposit which allows you to bet your bonus on a variety of events.
Some bookies also offer smaller but equally generous bonuses of bet £10 and get a free £30 bet (these often have to be placed on just one event).
It’s a great idea to check the terms and conditions of the welcome bonus as they do vary. Many have time restrictions (example bonus must be used in 7 days) or play-through requirements (deposits and bonuses must be played through 3-times before withdrawals can be made. Most bonuses also have a minimum odds clause (example selection must be priced at even-money or higher).
Existing customer promotions, concessions and offers
Before placing any bet it’s a great idea to check out a variety of bookmakers to see if they’re offering any promotions on the event, and live televised events are often targeted by bookmakers with a promotion.
Lots of bookies are also offering guaranteed odds on horse racing (get paid out at the price you took or the SP if it’s bigger).
There are also lots of football promotions such as enhanced odds on first goalscorer markets if your player goes on to score more than one goal.
Most bookies offer a variety of payment and withdrawal methods, and it’s important to find one that suits your needs. Many people simply like to use a debit card – but most bookies websites have a list at the bottom of the homepage, or a short-cut, to the types of payment methods they allow.
If you like to bet by phone, there’s nothing worse than having your call taken by someone who 1) doesn’t really want to listen and 2) has little knowledge of sporting markets – as this can cause you to miss a bet.
Some bookies customer service is miles better than other, and a good one usually starts by immediately asking for your account number – and it’s amazing that some still don’t!
Equally, if you have any problems betting online, you should be looking to bet with a bookie who offers 24/7 support and even a live-chat option.
Website & Mobile
Whilst welcome bonuses and existing customer bonuses are great, once you’ve taken advantage of them you’ll probably revert to the website you find most aesthetically pleasing, and many bookies have cottoned onto this by having websites that have a colour scheme that’s similar to popular football teams.
However, you’ll also want to consider how easy a bookies website is to navigate, how quick it responds and how well it adapts to your choice of mobile technology – as we wouldn’t want to miss any of Betting Gods great tips.