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UPDATE : The below was originally written in September 2016.
However it’s now June 2019 and we’ve had several reports of Black Type removing BOG concessions and limiting customers to bets as small as 20pence.
Anyone but the most casual of gamblers is probably already aware of the need to spread bets around between bookmakers in order to see decent profit margins. Almost all bookies operating today limit winning accounts; they know they won’t make any money from you if you know what you’re doing on the horses, so they’ll limit you to only placing the smallest bets on horses. While bookies might argue that this system is necessary for the bookmaker’s survival, it’s no surprise that punters feel they’re getting the short end of the stick. Why make a bet with someone who will only let you place losing bets?
Black Type (found online at www.blacktype.bet) is a new bookie trying to offer a breath of fresh air in the UK betting marketplace. Their angle is simple: they will not limit or ban customers for winning. They guarantee that they will lay any price to lose at least £500. If you’re making regular winning bets or following a Betting Gods tipster, chances are other bookies will start limiting you soon enough. Provided Black Type keep their word, you needn’t worry about spreading your bets around so much to stay under the radar, which could effectively revolutionise the way you gamble.
A More Traditional Approach
Black Type’s business model is more like that of traditional bookmakers than any of the modern ones we’re all used to; as a bookie, it’s fair to say you’ve got a hand in the gambling game yourself. Most bookies unfairly stack the odds in their favour by limiting winning accounts; Black Type are prepared to take a chance on the odds that they set, effectively betting that they’ll still make a decent profit margin at the end of the day.
Professional and hobby gamblers alike can see the appeal in a betting shop run by these maxims. While many of us would like to see other bookies held up to such standards by the UK’s Gambling Commission, for the moment Black Type is the only UK bookie offering stakes and bets that don’t discriminate against winning customers, which sets them apart from the rest in a busy market.
How Can Black Type Afford It?
It almost sounds too good to be true. When every other bookie employs a practice of limiting accounts, how can Black Type compete without following suit? Fortunately, the bookie does claim to have this covered. Black Type don’t offer the ‘Best Odds Guaranteed’ concession that most major bookies do, and they’ve done away with free bets and promotional odds for new customers.
While we all love little perks and bonuses, that’s all they are: bonuses. As a regular gambler, the security of being able to place bets and continue placing bets regardless of your success is worth far more than perks like this. If these comparatively small concessions are what’s necessary for Black Type to stay afloat in the market without reneging on their promise not to limit accounts, they seem more than fair.
Who Is Black Type For?
Not every punter is going to be immediately converted to Black Type’s way of thinking. For casual gamblers who aren’t at risk of having their accounts limited or even banned, there’s nothing particularly appealing about Black Type, and many will miss having Best Odds Guaranteed and other offers that are typically run by high street bookies trying to attract a bit of extra business. However, for regular gamblers – and particularly those who fancy themselves as successful – the advantage that Black Type offers is huge.
Professional gamblers rely on making regular, steady wins to stay in the game; many of Betting Gods’ own tipsters advise placing 50, 60, or even 70 bets a month, which is easily enough to make regular bookies sit up and pay attention to your account. Having to spread bets around and manage multiple bookmaker accounts certainly makes a dent in your time, and if you get limited anyway, it’ll make a dent in your profits, too. I certainly hope this bookie is able to stick around. It’s still early days for Black Type and their success will rely not only on the soundness of their business model but also on the loyalty of their punters.