The internet is nearly full to capacity with sites offering to find you the best odds on your bets. But if you’re looking for a site with a long track record and (mostly) good reviews, you could do a lot worse than SportMarket.
The Malta-based broker was founded in 2004, and over the past 13 years it has built up an impressive network of licenced bookmakers from across the UK and Europe. Some of its best-known partners include Betfair, Matchbook and Pinnacle, but it also works with smaller, independent bookies to give its users access to the best odds around.
Offering a range of global odds, zero commission, high limits, and no restrictions on winning players, it has attracted a loyal following of high-ticket and semi-professional gamblers who like to keep all their bets in one account.
But Is It Any Good For The Average Player?
The major downside to SportMarket is that it has a pretty high deposit minimum – €250 for standard bets, and €1000 on private bookmaker accounts. And yes, that’s in Euros. This means that UK customers are at the mercy of the exchange rates, and in post-Brexit Britain, they have not exactly been in our favour. However, for serious gamblers, any forex qualms can be cancelled out by the site’s commission-free rule. Private bookmaker accounts allow SportMarket clients to use Betfair, IBC, ISN, Matchbook and SBO with zero commission. And with the likes of Betfair charging 2.5 percent on all bets placed, this can add up to a significant saving over time. If you think that sounds too good to be true, bear in mind that SportMarket makes pretty decent profits by charging commission to its affiliates instead.
Since we last reviewed SportMarket in 2014, it has finessed its SportMarket Pro tool, which allows you to track and manage all your bets in one place. It has also updated its mobile app, making it easier for users to place bets on the go.
There have been a few other changes since our last review, so we thought it was about time we gave you a proper update.
The Evolution Of Pinnacle
It’s been a bit of a rollercoaster ride for Pinnacle fans. Based in Curacao, Pinnacle (formerly known as Pinnacle Sports) is one of the world’s biggest online sportsbooks. However, in November 2014 the firm officially exited the UK market in protest against a new 15 percent ‘point of consumption’ tax. Since SportMarket acts as an intermediary between bettors and bookmakers, its UK customers were no longer able to access Pinnacle’s odds.
Then last year it opened a major office in Malta and used this European base to apply for a new, more tax-friendly UK license. That means that Pinnacle is now back on the site for all UK and European customers. It’s still not available in the US, though.
The big change here is that SportMarket Pro is now free to use. Users used to be charged a small monthly fee for accessing these features, but that’s all been done away with. The site reserves the right to close down any accounts with a very low betting turnover or zero balance, but they can be re-opened again fairly easily.
In-play betting is also now available, although they call it ‘in-running’ on the site.
A few years ago, SportMarket was limited to covering football, tennis and basketball, but now you can bet American football, baseball, ice hockey and Rugby Union as well.
Through the private bookmaker accounts, you can access even more sports by dealing with each individual firm directly. If you’re looking for something a bit ‘different’, Pinnacle is now offering drone racing.
Like most brokers, SportMarket is always looking for ways to make its site more secure and combat money laundering. All new customers are now required to go through a lengthy ‘Know Your Customer’ questionnaire, and to provide official documents (a passport or driving license) begore making any withdrawal. The site’s maximum withdrawal is still €200,000 per day, which is meant to discourage syndicates and fixed gaming.
The SportMarket website is still not mobile-friendly, nor will it ever be, in all likelihood. So the brand has developed its own mobile app, which is free to use for existing customers and can be customised for each bettor.
This is definitely one for the pros. Casual players will find SportMarket to be expensive, complex and difficult to access. However, for serious hobbyists and professional gamblers, it is probably the best site out there. The ‘Pro’ feature, in particular, is a great way to keep tabs on all your betting history, wins, losses and techniques. And let’s not forget the site’s one big selling point – the odds.
SportMarket has a wide enough reach that when it says that it offers the best odds around, it’s probably right. The latest innovations (in-play, mobile playing, etc) make it easier than ever to track the market and maximise your winnings, and professionals love these features.
Try it yourself on SportMarket.com