BlueBet is a relatively new betting agency, having opened up in 2015. With former CEO of William Hill Australia, Sportingbet and Centrebet at the helm, they have managed to develop a solid foundation of customers. Though they are not in the same league as the likes of Sportsbet and BetEasy in terms of popularity and certainly fall behind on some important aspects, BlueBet offers a relatively comparable service.
Odds and Markets
BlueBet doesn’t offer the range of markets as many of the other major bookmakers, but there is more than enough to keep most punters occupied. There are odds on all major sports and events, though the more obscure markets which bigger agencies offer won’t be found here. Likewise, within individual fixtures the number of markets isn’t industry-leading, but is perfectly sufficient to satisfy the majority. Something that will particularly appeal is the ability for Australian residents being able to bet on UK horse racing, with all the daily racecourses being covered at competitive odds.
In terms of odds, BlueBet lies somewhere near the average of Australian bookmakers. Better odds for the same market can be found elsewhere, but the odds offered here are perfectly reasonable and are higher than many other betting agencies. For an AFL game, for example, game lines come in at $1.90, while NRL lines are the same.
Bonuses and Promotions
The best promotion run by BlueBet is their 100% sign up bonus. Eligible punters (i.e. not those based in VIC, WA, SA or WA) can have their first deposit matched in bonus bets up to $200. Another offer which has been available throughout much of the year is cash back on AFL, NRL or super rugby multis of four legs or more when just one leg fails. This is a bonus available with many bookmakers, though often it is in the form of a bonus bet rather than cash. Customers also have the ability to boost the odds on one Australian Thoroughbred race each day of the week.
Website and Mobile App
Those who have been betting for a while will immediately recognise the similarity between the BlueBet website and the Sportingbet website, not a surprise considering the two agencies have been run by the same CEO. Laid out in blue, white and red, the somewhat patriotic-looking website is simple to navigate. As with many online Sportsbooks, the markets are offered on the left hand side of the page, and are split into racing and sports. Owners of a device which uses iOS or Android also have the option of downloading the mobile app. This app is quick and easy to use, though it is somewhat of a hassle to download as certain settings need to be changed prior to use.
Deposit and Withdrawal Options
BlueBet offers a wide range of options for customers wishing to deposit. The most common of these are VISA, MasterCard and Bank Transfer, though there is also the option to use BPAY, POLi, and even telegraphic transfer and cheque. In terms of withdrawing, the options are a little more limited. Bank transfer is the only option here, so you’ll need to have your bank account linked to your BlueBet account if you wish to access your winnings. You will also need to go through the verification process before you withdraw as well, standard fare for any legitimate bookmaker.
Customer support is offered in various forms, as is the case with most betting agencies. The easiest of these that you’ll find for most problems and queries is the live chat feature, easily accessed in the bottom left corner of the website. This is only available during office hours though, so if you need some help in the dark hours of the night you’ll need to opt for another, less immediate method. These come in the form of a phone number (or three, to be exact, separated into numbers for racing, sport, and customer support), an email address, a fax, and a postal address.
All in all, BlueBet doesn’t offer a service as comprehensive as the giants of the sports betting industry. This is to be expected, however, considering they are relatively new to the game, and with an experienced CEO at the helm they will likely develop a wider range of markets and more added features as the years go by. The relative lack of markets might pose a problem to some serious punters, while other aspects such as the inability to access live chat at night and the limited withdrawal options may bother others, but for the vast majority, BlueBet will be a perfectly adequate Sportsbook, fulfilling much the same role as the more well-known and highly-regarded agencies.