138.com is a relatively new online gaming operator that gained its license for the European and UK markets in 2014. It is owned by FESUGE Limited and operates from the Isle of Man, although the venture’s background is deeply rooted in the Asian marketplace.
While this is apparent in the website’s appearance, 138 has done a fantastic job in making a name for itself throughout Europe, especially in the UK.
Review Of Design & Navigation
After the initial response generated by the Asian logos in the top left corner, customers soon get used to the layout of 138.com. In truth, it does everything that a European market could ask for. The page design is crisp, clear, and easily navigated.
The top of the page offers users easy access to their account, as well as the website’s various section. Moreover, live help can be initiated at the click of a button on a 24/7 basis.
As for the bulk of the web page, the quick links offer quick navigation to the most popular markets while a longer list offers access to all other events. Moreover, the headline offers, upcoming schedule, and current In-Play events are all easy to find. Perhaps most importantly, the bet slip itself is responsive and displays information in a very clear fashion.
Finally, the choice between fractional and decimal odds offers customers a chance to tailor the page according to personal preferences.
Betting On The Go
Most bookmakers now boast websites with partially optimised mobile capabilities. However, 138.com has gone one step further than many of its competitors by launching an App. While 138 is hardly alone in completing this transition, it’s a gesture that offers a huge signal of intent to keep growing as a company, especially in the UK market.
The 138.com App is available on Android and Apple, and offers all the benefits of the website. For punters that like to place bets on the go, it’s a particularly useful product. Not only does it make betting quicker and easier, but the notifications offer better tracking of how your selections are doing.
Again, it’s not a unique feature to 138.com, but it is one that puts them ahead of many others.
Is There A Sign Up Offer?
Yes, there is. New 138.com customers can earn a free bet of up to £25 when signing up and placing five qualifying bets. Those selections must be at odds of Evens while each leg of multiples should be at least 2/5. Remember, though; the website will only match your lowest qualifying stake.
138.com also offers a number of promotions to all customers. The current specials include refunds on 6+ football accas that lose by one selection, and refunds on any tennis match that is decided by a tiebreak.
Will My Details Be Safe?
One of the biggest fears when opening a new account regards data protection. 138.com is committed to protecting client information in line with PCI Compliance. Meanwhile, customer funds are held separately and are not used for operational purposes.
Customers can also take comfort in knowing 138.com is a responsible gaming operator that takes precautions to avoid problem gamblers. Likewise, members can request to have a self-imposed ban through the Live Chat team.
Deposits can be made instantly through NETELLER, Skrill, and most debit/credit cards. Withdrawals usually hit bank accounts within 3-5 working days too.
How Extensive Are The Markets?
In a bid to satisfy the UK and European markets, 138 covers a wealth of sporting events. From the major and minor leagues of football to niche sports like chess and surfing, 138.com has you covered.
Meanwhile, some individual events will have over 100+ markets available to bet on. Whatever aspect of an event you want to bet on, 138.com will probably let you do it. With an advanced In-Play console too, which offers both partial and full Cash Out features, the user is always in control of their selections. It’s even possible to check results and statistics thanks to some particularly handy pop-up windows.
Customers interested in betting away from sports can additionally head to the casino section. From here, users can find a plethora of table games, slots, and other gaming options.
The 138.com Verdict
In truth, 138.com has only been a noteworthy operation for a short while. Nonetheless, that shouldn’t detract from the obvious qualities that the operation has to offer both browser-based and App-based punters.
With an extensive sportsbook that offers In-Play and Cash Out features, as well as a simplistic design, it’s popularity will only continue to grow.