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A Guide To Bookie Bonuses

Published on March 8, 2017 by Darren @ Betting Gods

If you’re looking for some free money to play with and make your sports betting a little more interesting, did you know that you can take advantage of the plethora of bonuses and promotions available from sports bookmakers across the world?

The number of bookies now in operation is growing by the month and that can only be good news for you as punters with the newcomers to the industry vying for your attention!

You may have seen some of the leading bookies advertise their bonuses and offers on television and wanted in on a piece of the action. If that’s the case, read on as we reveal the most common types of bookie bonuses available to new and existing customers:

Welcome Bonuses

Some online bookmakers will give new customers a small free bet just for signing up and becoming a customer! These types of bonuses cannot be withdrawn and can only be spent on sports bets within their site. The terms and conditions may also dictate that new customers will only receive the profits from their initial free bet as winnings into their account.

These offers tend to be rarer these days as bookmakers are now more likely to encourage new punters to commit some of their own money first to qualify for a free bet.

First Deposit Bonuses

Arguably the most common bookie bonus for new customers today, first deposit bonuses require punters to deposit a specified amount into their betting account in order to qualify for a free bet. For instance, you may read “deposit £10 and get £20 free!” and this means if you deposit £10 your account will be automatically credited with a free £20 bet. In most cases this free bet will be labelled ‘Stake Not Returned’ which means you’ll only receive the profits from the free bet and not the free £20 stake.

Most bookies’ terms and conditions will also stipulate the eligible funding methods for the free bet. Some e-wallets such as Skrill and Neteller are often ineligible, with debit cards and bank transfers the preferred methods among bookmakers.

Money Back As A Free Bet If Your Bet Loses

Some sports bookmakers will give customers two bites at the cherry with their first bets as a new customer. For instance, you may be asked to place a bet of up to £25 on a sporting event or market of your choice and should your selection let you down, the bookie will give you a second chance to win with a free bet to the same value of your initial bet.

Note: The majority of these ‘money back as a free bet’ offers will also be ‘Stake Not Returned’, so you’ll only win the profits of this free bet into your betting account.

Loyalty Reload Offers

Although bookies tend to work harder to attract new customers than they do on keeping existing customers happy, reload offers do exist, giving punters who have been registered at a bookie for a period of time the chance to earn a free bet. Bet365 is one of the most prominent exponents of the reload loyalty bonus, with customers from time to time given ‘bet £50, get a £50 free bet’ offers, for example.


One of the easiest ways to keep track of the latest bookie bonuses for sports bettors is to find a site that keeps an up-to-date list of the offers to take advantage of. Our favourite site for this is GeekyGambler.com which is an excellent source for the latest bonuses and bookmaker reviews to help you maximise your profit when betting.

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